Rauw Alejandro
Despacito was released by Puerto Rican singer Luis Fonsi in the year 2017 and was the number one streamed track in just 6 months. This blend of reggaeton and pop music didn't just bring an interest to the music genre but also Latin music in general. Billboard's Top 100 featured two songs which were Spanish predominantly, as well as four others in 2016. The Despacito album reached its peak popularity in 2017 19 songs mostly written in Spanish hit at the very top of 100. This number rose to 41 by 2020. After Justin Bieber released his bilingual remix of Despacito in 2017, many popular musicians began to join forces with reggaeton performers. Drake and Bad Bunny were part of a team in the project MIA MIA (2018), while Madonna and Maluma were on the same track in Medellin, 2019 The year 2000 saw a number of reggaeton stars were complaining about its inclination towards mainstream, but a new generation including Rauw Alejandro was determined to maintain the pace of evolution in reggaeton. His music often contained elements from various genres, as well as electronic dance.





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